Five reasons nonprofits don’t retain donors

Donor retention should be high on everyone’s list.  After all, it costs much more to acquire a new donor than it does to retain an existing one. Yet, The Fundraising Effectiveness Project cites that the average retention rate is just under 44%.  So what are nonprofit organizations doing wrong?... Read More

Learning & development driving employee retention

Conversations centered around student loan forgiveness have become commonplace the past two years, with increased attention as of late. It’s resulting in many educators and students taking a look at what higher education has meant, or means, to them.... Read More

Indiana 529 plan: 5 common questions

Indiana’s CollegeChoice 529 plan is a fantastic way to save for college expenses due to its low cost and strong investment options as well as the income tax credit received by contributors. Read on to discover frequently asked questions and answers regarding 529 plans.... Read More

Student loan forgiveness: What Hoosiers need to know

Now that President Biden’s long-awaited announcement on student loan forgiveness has been made, our team is fielding calls from students and families across the state. They want to know exactly what the announcement means for them, any next steps they must take, how to manage remaining debt balances, and how to best fund their education moving forward.... Read More

Resources, rituals, and reappraisals to ensure rest

My therapist led me to a life-changing insight in 2020. He asked, “Max, do you equate being stimulated to feeling good?” This moment was a fork in the road for me. I could continue down the path I’d been on since adolescence–valuing adrenaline and stress, villainizing rest–or I could evolve.... Read More

Why breastfeed? The benefits of breastfeeding for both mother and child

The American Academy of Pediatrics (AAP) recently updated their guidelines around breastfeeding, now supporting continued breastfeeding until two years or beyond, as mutually desired by the mother and child. Breast milk is and always has been the most optimal source of nutrition for a growing baby, and if breastfeeding is an option for the mother, that is the top recommended practice for giving babies the nutrients they need.... Read More

Is there relief in sight for housing prices?

Prices for new and existing homes across the United States have been rising for the past couple of years. This increase has been fueled by several factors: historically low mortgage rates, a low existing home supply, and increased labor and materials costs. Is there relief in sight? ... Read More

Pet-friendly perks are valuable to employees

During the COVID-19 pandemic, animal adoptions skyrocketed as employees working from home sought out new (and furry) office mates. But with some companies transitioning back to office life, workers are wondering how their pets will cope without them.... Read More

It takes a community to support community

When is the last time you stopped to think about how your business gives back to the community? I did. And what I realized is that no matter the size of the contribution, it all adds up to build camaraderie, engagement, and culture—all critical elements of a healthy and attractive workplace.... Read More

Here’s why we can’t communicate

I learned a long time ago that a large part of serving as the marketing partner for companies is acting as a translator and cultural attaché. No, I’m not multilingual or an expert in etiquette, but so much of what we do involves bridging gaps between people.... Read More

The most powerful phrase you can use

Usually, I use this platform to offer advice about marketing or tips on how to write better. Today, I’m here with a different kind of counsel. One capable of bringing out the best from your employees, friends, and family members, while strengthening your relationship with them.... Read More

Need to hire? Knowledge is power

Hiring is hard right now. Statistics from the Indy Chamber show that the Indiana labor participation rate has plateaued with just a 1.4% change from April 2021 to 2022. Meanwhile There are 5.8% more job postings. Instead of posting and coasting, make a choice to use data and become a competitive hiring force.... Read More

Teens and credit: How to help your graduate get ahead

This summer, high school graduates are in the midst of an exciting season in their lives. Many are heading to college while others are going straight into the workforce, ready to start their careers. For parents, this can be an anxious time. Children are leaving home for the first time and parents want to make sure their kids succeed in every facet of life, including financially.... Read More

Investing for the long term is more than just talk

We always encourage our clients to think long-term about their investments. This is not just an empty platitude; we encourage it because it works. With markets going haywire this year, trying to avoid further losses can be tempting, but that often ends up hurting more than it helps.... Read More