Perspectives

“The true purpose of a business is to create and keep customers," said management guru Peter Drucker. As a business owner or manger, if you lose them, don’t excuse them. Get them back!... Read More

Companies often develop materials such as white papers to target marketing and communications objectives, but forget to go back and make edits as their marketplace or products and services change.... Read More

How would you like to give $10,000 to your favorite school to fund a financial aid scholarship, all while spending less than $2,000 of your own money? This may sound too good to be true, but it's possible thanks to Indiana's School Scholarship Tax Credit program. ... Read More

The recent passing of the federal CHIPS and Science Act was a major step forward for maintaining America’s competitiveness on the world stage. Unleashing American ingenuity and innovation is what has made our nation the global economic superpower it is today and is the key pathway for our continued prosperity as a nation. ... Read More

Female CEO. Female doctor. Female officer. It’s become commonplace to diminish a woman's professional standing or status by gendering her role, as if being a woman is the only reason she achieved that level of success. ... Read More

In the 1970s and ‘80s, medical technology was rapidly advanced in the U.S., causing major breakthroughs in the treatment of childhood cancers. This ultimately increased the survival rate for seriously ill children. Increasing survival rates were the product of long-term, in-patient treatment plans. ... Read More

Meeting and event spaces have changed drastically since the onset of COVID-19 back in early 2020. Nearly every industry had to pivot their way of conducting business, and meetings and events saw a quick uptick in virtual gatherings. According to a recent report from the Meetings Recovery Forecast, the industry is expected to reach full market recovery in 2023, and here in Indiana, we’re seeing more and more meetings and events regain an in-person presence.... Read More

If you've been reading any financial headlines recently, you've likely caught wind of the turmoil in the crypto world. At the center of this turmoil is the collapse of FTX, a cryptocurrency exchange headquartered in the Bahamas that was recently one of the largest and most well-known in the space. It is now drawing eerie comparisons to the scandals of Enron and Bernie Madoff. So what caused it to collapse?    ... Read More

This year’s 95th National FFA Convention & Expo was one for the record books, drawing more than 69,000 participants to Central Indiana for an event that truly is a life-changing moment for so many of our students.... Read More

Selecting a health insurance plan is an important decision as the coverage will support your health goals and specific needs over the course of the next year. Navigating the open enrollment period can be difficult.... Read More

There are less than six weeks left in 2022. You have roughly 40 days to assemble a Thanksgiving feast, shop for gifts, prepare for holiday get-togethers, and complete year-end, tax-related actions. The clock is ticking!... Read More

A reliable Internet connection is paramount at the office and at home, especially when they’re the same place. Whether you’re working, streaming a show in the evening, or navigating social media, most of us are online during our waking hours. ... Read More

Building a business while simultaneously working with other businesses of equal or greater size can be challenging. The following is the second pillar which I consider to be a basis for a strong foundational mindset for growth.... Read More

It’s been more than a year since many businesses have come back to work in-person in office environments. Now it’s time to ask a crucial question: have office owners and operators had heating and cooling systems serviced since then? ... Read More

Most companies protect their secrets more aggressively than they protect the lives of their key executives. It’s been reported that only two people at KFC’s headquarters know the exact proportion of the eleven herbs and spices behind the Colonel’s original recipe. ... Read More

In my last article, I discussed the importance of a long-term focus when investing and why such a focus has historically served investors well. With markets continuing to gyrate wildly, is it time for a different approach?  For the answer, let’s evaluate the stock market’s odds of winning and losing over the long run. ... Read More

Affordable housing is a national and statewide challenge that many are working to address, including the Indiana General Assembly Housing Task Force. However, it’s an issue that particularly impacts young people in Indiana transitioning out of foster care and makes every other area of their lives more challenging. ... Read More

It’s budget season for Indiana’s cities and towns. Who’s paying attention to the IT line item? Last year there were 77 successful cyberattacks on local and state governments, according to Pew.... Read More

Most everyone has received one of those dreaded notices that delivers ominous news.  “Your personal information has been compromised.”  No matter how they say it, our thoughts race to the implications and how quickly we can act to mitigate the damage. ... Read More

I’ll bump into business owners at networking functions who insist they have no need to advertise or market, because their business will grow completely by “word of mouth.” At that moment, I know their businesses won’t be around for long.... Read More