Making events a powerful, painless tool

The right marketing partner can support your efforts to meet your business goals in many different ways -- some of which you probably wouldn’t expect. Take the time a client wanted to make their team’s favorite annual event even bigger and better.... Read More

What happened to our purpose? Ten questions to ponder.

Purpose is foundational; it doesn’t matter if you are a business, nonprofit, or individual. I recognize that my life has been driven by purpose at varying levels.  I’ve lost it, had it shaken, and found a new purpose a few times. I’ve talked about it, wrote a book about it, and now you’re reading about it. On a larger scale, our individual inability to deal with many of today’s societal issues can be rooted in the lack of such purpose. So, what can we do about it?... Read More

Creating fulfilling business relationships through fulfillment

Fulfillment doesn’t simply refer to one of the key business process outsourcing services we provide. It also describes our objective in serving our clients. We create solid relationships by fulfilling not just their business objectives, but also by fulfilling their needs for problem-solving and their customers’ needs for confidence.... Read More

Unleashing potential: Shattering stigmas and seizing second chances

I am a wife, a mother, a grandmother, a daughter, a friend, and a neighbor. I am an MBA graduate with professional distinctions and awards. I am the CEO of a not-for-profit organization. Oh, and I'm also a former felon. Which label do you think many people still associate first with me? Which label continues to deprive me of opportunity more than 25 years after the fact?... Read More

Equity compensation: The benefits and dangers

Your employer has a plan to provide a portion of your compensation via company stock. Is this a good deal? It can be! However, it is important to familiarize yourself with how the different forms of equity compensation work in order to maximize your potential return and minimize your tax implications. Let's examine a couple of common company stock compensation plans.... Read More

How campuses can go cashless

Digital payments have seen an uptick on campuses and beyond as a preferred form of payment. According to the Pew Research Center, 41% of Americans say none of their purchases in a typical week are paid for using cash. This statistic is up from 29% in 2018 and 24% in 2015, reflecting an accelerating preference for contactless transactions.... Read More

A scavenger hunt for connection

I’ve had the opportunity to work on more fascinating projects than I deserve. You’d probably be stunned to learn some of the things I was paid to (successfully) accomplish. One of my favorites had an audacious goal of making communities feel more connected.... Read More

Grow your business: The price is right -or- not?

“Do what you have always done and you’ll get what you have always got,” Sue Knight is quoted as saying. Product or rate pricing is one of, if not the leading issue for the ongoing success of your company or firm. If it is too high, you will lose clients; if it is too low, it might be difficult to keep up with the demand and/or you might not make a profit. If your price/rate is somewhere in between, your business is fortunate. Yet, prices are dynamic, not static.... Read More

Personal finance hacks 101

Life is busy, and not enough of us prioritize our personal finances. I have good news! You can move from “flying by the seat of your pants” to confidently being in control without a huge time commitment. It’s all about working smarter, not harder.  ... Read More

How local TV can help grow your brand

If you’re focused on getting the word about your company, brand, or personal profile, you may be missing the importance of creating a partnership with your local TV station or a broadcast media group owner.... Read More

Freestanding EDs promote innovation into health care

The successful replacement of an aging health care facility requires thoughtful answers to two questions: Where should it be located, and how do you continue to provide care to those affected by a change in location? On their face, these questions sound simple enough. However, those who work in the health care development space know that simple questions often pair with complicated answers.  ... Read More

Automation isn’t just a wow factor; It impacts the bottom line

I’ve been told the automated smart technology our team designs and installs for clients is like creating a sort of Disneyland for adults. There’s wow factor with endless ideas. Yet in the midst of all the action, there’s a reality. Automation isn’t just an attractive feature. It positively impacts the bottom line and is why many commercial business owners are taking a look at the options.... Read More