Most of us have an inherent distaste for conflict. And somewhere along the way, society has reached a conclusion that disagreement is a bad thing. When it comes to business advice and decisions...... Read More
I've seen organizations make a lot of mistakes in marketing communications, but one looms over all of them as the most common with the greatest impact. It's the mistaken belief that the best way to...... Read More
There was a time when a mention of United Airlines conjured the company's enduring slogan, "Fly the friendly skies of United." More recently, the storied airline's name has been linked with less-fr...... Read More
A greeting-card envelope appeared in this week’s mail. No return address, no stamp, just a colorful envelope. Curious, I slit it open and discovered an internet provider’s latest pitch, ingeniously...... Read More
You’ve just developed a letter, an email, an article, or a blog post, and one sentence is particularly important. You want to make sure nobody misses it. So you should put it in ALL CAPS, RIGHT? Wr...... Read More
I ran across an article by a CEO of what appeared to be an impressive, progressive company. I expected to find a glimpse of useful wisdom, but was stopped in my tracks by the sheer amount of profan...... Read More
Technology has been a great workplace equalizer, allowing everyone to perform tasks that once required specialized skills, and flattening organizational charts as companies reduce headcount. But ad...... Read More
Most people think of the postscript as a place to tuck cute or mushy messages at the end of a note to a loved one. In reality, postscripts can be a surprisingly powerful tool for marketers. I inclu...... Read More
There’s an awful lot of anger in today’s world. From the presidential campaign, to professional sports coverage, to long lines at the neighborhood java joint, people are quicker than ever to raise ...... Read More
"Deficiency-Free State Survey" proclaimed the giant letters. The nursing care facility was so proud of those words that they bought a half-page newspaper ad to share them. But did any of their curr...... Read More
