Fight-or-Flight And Your Website
When you meet someone new, within the first few seconds, your brain absorbs and analyzes tons of information to deliver an instant read of what you think of that person. You react to a new...... Read More
Scott Flood
Owner, Scott Flood Writing
Fight-or-Flight And Your Website
When you meet someone new, within the first few seconds, your brain absorbs and analyzes tons of information to deliver an instant read of what you think of that person. You react to a new website...... Read More
Should Your Business Get Political?
You have remarkably strong feelings about a current political issue, and as a business owner or manager, you see yourself as a thought leader. While you unquestionably have a right to make a public...... Read More
Survey Says: Now I Hate Your Company
I admire companies that make the extra effort to survey customers of their products and services. That is, except when their approach to surveying makes me never want to do business with them again...... Read More
The Dangers of Lazy Data Analysis
A well-known consumer marketer emailed what they thought was an irresistible offer. Using my address, they deduced that I must be a St. Louis Cardinals fan and presented me with a great deal on som...... Read More
It’s About People, Not Products
Today's companies offer an amazing array of products and services. Surprisingly, the best way to promote those products and services is to stop talking about them. No, I’m not advocating that produ...... Read More
Kvetching Employees Kill Reputations
There's a lot to bemoan about the state of customer service, but one particularly disturbing trend I've noticed is a growing number of employees complaining in the presence of customers. On numerou...... Read More
Marketing Wisdom Outlasts Fashions
Every time someone invents a new marketing communications channel, many of its proponents will cast aside what successful marketers already know, insisting that this one is really different, and th...... Read More
Making Numbers Work Harder For You
Sencha CEO Art Landro believes the world has created more data in the last two years than in the preceding 5,000, and that we'll probably create even more than that before this year ends. In every...... Read More
An Old Marketing Tool With New Power
Looking for a better way to connect with customers and prospects in this technology-rich, multi-channel environment? Would you think I was crazy if I suggested using a channel that was developed in...... Read More