Scott Flood

The Power of White Papers

One of today’s most effective marketing tools owes its existence to a century-old request from Winston Churchill. In the early 1920s, while grappling with a tough policy issue related to the Middle Ea... Read More

Should Your Marketing Materials Ask Questions?

Why is there so much value to asking questions in the headlines of your ads, websites, and other marketing materials? The answer is pretty powerful.... Read More

Is Storytelling in Marketing Something New?

Just as each new generation believes it’s the first to discover the wonders of sex, those who have stumbled upon the power of storytelling mistakenly believe they’ve unearthed an extraordinary inno...... Read More

Eating Salad With Your Fingers

"I’m just posting it on social media, so the usual rules don’t apply, right?" He was making a major announcement about his company and assumed he didn’t have to be concerned with grammar and style....... Read More

Copyright Doesn’t Mean a Right to Copy

I was leafing through the newsletter from a favorite organization when I saw they had committed an illegal act. On page three, they reprinted a brief item from Reader’s Digest. It was related to th...... Read More

The Curse of Education

I'd like to thank higher education and big business for my career success. Not because they taught me how to write clearly and effectively, but because they’ve rendered so many people unable to do...... Read More

Better Ways to Prufrede

I've witnessed many changes in my career, and one of the most disturbing is a dramatic increase in the number of typos and other mistakes in materials produced by companies and organizations.... Read More

The Art of The Apology

You screwed up. You handled something the wrong way, or you failed to handle it when you should have. Now what are you going to do? If you’re a big company, you’re probably going to screw...... Read More

Seven Steps to Overcome Your Fear of Writing

"I hate to write!" While that phrase is music to my ears, because it ensures my income will persist, it also saddens me. Far too many people dislike writing, largely because they’re intimidated by ...... Read More

The Art of The Apology

You screwed up. You handled something the wrong way, or you failed to handle it when you should have. Now what are you going to do? If you’re a big company, you're probably going to screw up some...... Read More