Working with an outside writer, graphic designer, web wizard, or other creative partners entails a certain amount of risk. You hope they’ll be effective at capturing the messages you want while reflec... Read More
What does your company do well? You probably try to promote your expertise through messages on your website, ads, or social media, but are your claims convincing? Instead of shouting about what makes... Read More
As employees move closer to the top of the organizational chart, they discover perks and benefits that come with the added responsibilities of their new positions, such as better retirement plans, com... Read More
Should items in bullet points be capitalized? Do they need punctuation? People often have strong opinions about matters like these, but most of the time, what they’ve come to see as rules are actually... Read More
When presenting workshops on writing more effectively, I offer many tricks and tips, but always tell attendees the most important advice I can offer them is to eschew obfuscation.... Read More
A recent visit to one of my healthcare providers gave me an excellent example of how bad customer service -- even what happens before an employee opens their mouth -- can undo the most carefully craft... Read More
You’ve spent six months getting your company’s new website put together, and now you’re ready to tell the world about it. That’s probably a waste of your time.... Read More
Looking for a good way to use the time the COVID-19 crisis has opened up for your business? Tidy up your website and other marketing materials and toss out the obsolete trash.... Read More
The COVID-19 crisis has many B2B companies seriously rethinking how they’ll reach out to prospects and customers going forward. Stepping up your online presence may be a wise move, but only if you avo... Read More
The landscaping contractor had a nice-looking pickup truck and well-kept trailer. He had invested some money in an attractive door sign. But a little detail probably cost him more business than he eve... Read More
