Scott Flood

But that isn’t grammatically correct!

I have overwhelming respect (and more than a little sympathy) for English teachers. But I do have to say they manage to make being an effective writer more difficult than it should be.... Read More

For natural-sounding videos, be sure to script everyone

If you’re about to shoot a video and want the comments from company officials, customers, and other stakeholders to sound completely natural, make sure you script them before they say a word.... Read More

The easiest way to become a thought leader

You’ve seen them in your industry and your community: the names you recognize instantly, sharing their knowledge. We call them thought leaders, and joining their ranks may be easier than you expect.... Read More

How twisted are your statistics?

Mark Twain’s take on prevarication remains as accurate today as when he penned it: “There are three kinds of lies: lies, damned lies, and statistics.” We live in an age in which we’re overwhelmed by information, and a large share of what we consume is in the form of statistics. ... Read More

Keep your white papers and other materials up-to-date

Companies often develop materials such as white papers to target marketing and communications objectives, but forget to go back and make edits as their marketplace or products and services change.... Read More

Are you buying into the word-of-mouth myth?

I’ll bump into business owners at networking functions who insist they have no need to advertise or market, because their business will grow completely by “word of mouth.” At that moment, I know their businesses won’t be around for long.... Read More

The technicalities that ruin technical communication

Many organizations develop technical documents like white papers and blogs to explain the advantages they offer or to educate their stakeholders about situations or issues. And all too often, those efforts fall short of their objectives. ... Read More

Your worst marketing mistake when facing uncertainty

If you’ve never operated your business during a recession, the news stories you’re reading and trends you’re seeing may have you extremely concerned … maybe even terrified. As someone who’s old enough to have helped clients endure several economic setbacks, the best advice I can offer when it comes to marketing is to stay the course.... Read More

The most powerful phrase you can use

Usually, I use this platform to offer advice about marketing or tips on how to write better. Today, I’m here with a different kind of counsel. One capable of bringing out the best from your employees, friends, and family members, while strengthening your relationship with them.... Read More

OK, Boomer, tell me about designing for seniors

I’ve circled the Sun enough times to remember when the term “generation gap” first arose as a way to explain the friction between the under-30 set and the “establishment.” More recently, my peers have been poked for their perceived inability to understand today’s world with the “Okay, Boomer” slam.... Read More