Famous television doctor Mehmet Oz invested millions into an unsuccessful effort to capture one of Pennsylvania’s U.S. Senate seats, and I’m pretty confident a single word had plenty to do with his defeat.... Read More
Business owners and managers know what’s coming three seconds into the call. The voice is uncomfortably friendly, like a complete stranger coming up in a public place and behaving as though you’ve been lifelong buds. And you know you’ll be poorer by the end of it.... Read More
You’ve finally landed five minutes on the calendar of the prospect who’s long been atop your list of targets. They’re looking across their desk, waiting for you to share whatever was so important they agreed to make time for it. A deep breath, and then you launch into your pitch.... Read More
It’s a simple fact: everybody has to write sometimes, whether that means a regular stream of content, a text to the boss, or anything in between. Frankly, most people dread the thought of creating even a simple email.... Read More
No, you didn’t read it wrong. Nor was the headline a rare typo by the nimble Inside INdiana Business crew. I have a new gas meter … and I’m kind of proud.... Read More
You’ve determined your company needs some extra creative help. Maybe you want a graphic designer to update your logo or you need someone to create posts for your blog. You’ve received recommendations from trusted colleagues, but how do you identify the right freelancer or other supplier?... Read More
I’ve had the opportunity to work on more fascinating projects than I deserve. You’d probably be stunned to learn some of the things I was paid to (successfully) accomplish. One of my favorites had an audacious goal of making communities feel more connected.... Read More
“I really wish we could use your services, but we just can’t afford to pay for your help.” I understand your hesitation, but I think you fail to realize that when you don’t reach out for specialized assistance, you may be paying even more than you think.... Read More
I recently handled a project for an organization full of extraordinarily smart people, something you might not recognize if you read the copy they wrote. Their words were so unfamiliar, their sentence structure so complex only their peers could grasp what they tried to convey … and their peers weren’t the audience. You were.... Read More
If your organization does business in the growing global marketplace, there may be times when you need to communicate with people in languages other than English. While it’s tempting to simply translate your existing materials, that may not be the most effective approach.... Read More
