The internet broke down geographic barriers for businesses, making it possible to find lower-cost suppliers around the world. But if companies lack the knowledge and skills to manage those supplier...... Read More
As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn’t understand why we recommended they s...... Read More
Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s dom...... Read More
Want to fix a kitchen sink, restore a broken dryer to health, or create the perfect crème brulee? A quick trip to YouTube will give you dozens of do-it-yourself videos. People like the DIY...... Read More
It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make...... Read More
Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before...... Read More
Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the...... Read More
If your objective is to increase the number of customers you serve, a prudent way to start is by taking a closer look at the customers you already have. If that sounds odd, consider that the...... Read More
We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely...... Read More
Many companies in the business-to-business world sell their products through networks of outside dealers, independent distributors, or similar arrangements. While those arrangements make it possibl...... Read More
