Deborah Daily

Don’t Skimp on Professional Writing

As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn’t understand why we recommended they s...... Read More

How to Avoid Pains in Your Assets

Among your company’s most important assets are the materials used in your marketing and promotional efforts. But do you know where they really are … or who they really belong to? Your website’s dom...... Read More

What To Do When DIY Is No Longer Strategic

Want to fix a kitchen sink, restore a broken dryer to health, or create the perfect crème brulee? A quick trip to YouTube will give you dozens of do-it-yourself videos. People like the DIY...... Read More

A Pro Photographer Can Be Your Best Friend

It's no surprise that an estimated 8.8 trillion photos were taken worldwide during 2018, given that most of us carry high-quality cameras in our phones. But shooting all those photos doesn't make...... Read More

How Honest Do You Want Me To Be?

Does this make me look fat? The classic question and deadly measure of spousal honesty illustrates the inherent dilemma in conducting customer surveys. Just as spouses typically hesitate before...... Read More

What Do Customers Really Think of You?

Ask a business owner how her customers think about the services they receive or the products they use, and you’ll hear comments like "they love us." But when a third party asks those customers the...... Read More

You Probably Don’t Know Your Customers All That Well

If your objective is to increase the number of customers you serve, a prudent way to start is by taking a closer look at the customers you already have. If that sounds odd, consider that the...... Read More

When The Tail Wags The Dog

We had carefully studied the client's stated objectives and analyzed the budget, then created a strategy that addressed both with great efficiency. So we were startled when our plan was completely...... Read More

Dealing With Dealer And Distributor Networks

Many companies in the business-to-business world sell their products through networks of outside dealers, independent distributors, or similar arrangements. While those arrangements make it possibl...... Read More

How Well Are You Tracking Your Marketing?

One of the first metrics business owners learn about is return on investment, or ROI. Earning the highest possible ROI is critical when running a business. You make investments with the expectation...... Read More