Deborah Daily

So Who Has Your Password?

You’re so excited about your new website. After weeks of work, it’s just about ready to launch and the developer needs the credentials for your hosting service. That’s when you remember Larry.... Read More

What Separates an Advocate from a Vendor?

I developed a better understanding of our company’s business model the morning our son and his three-week-old driver’s license crossed paths with another vehicle in a local roundabout. Our car didn’t... Read More

How Do You Know if Your Marketing Efforts are Successful?

It happens frequently, and it always puzzles me. During an initial conversation with a CEO or company owner, I’ll ask how well their marketing is working. And they’ll reply with something like “I gues... Read More

How Do You Sustain Trust With Customers?

In my last column, I described a variety of effective ways for building trust among those who don’t know you. Once you’ve started the process, how do you maintain and grow that trust?... Read More

How Do You Create Trust With Prospects?

There was a time when cold calling was the mainstay of the sales process. Successful salespeople were those who had the courage to pick up the phone and call prospects, knowing that nine out of ten wo... Read More

Google Analytics Should Be Your Company’s Best Friend

Having a business website and not using a free service known as Google Analytics is like buying a Ferrari and putting it up on blocks in your driveway. I don’t understand why someone would do that, no... Read More

Why Your Company Must Have a Responsive Website

Think about how much money your company has invested in your website and how important that online presence is to your business. Would you be shocked to learn your site is frustrating four of every fi... Read More

Smart Marketing Starts With a Sales Perspective

I’m not sure why sales and marketing have developed a relationship just as contentious as IU and Purdue. They’re equally important functions that serve the same organizations, and each offers expertis... Read More

You Don’t Really Need a Marketing Agency, Do You?

You’re a smart businessperson who runs a successful company. You oversee production, product development, hiring, finances, and all the other elements needed to run a healthy business. Why in the worl... Read More

The Dartboard Approach to Marketing

Grab a handful of darts, close your eyes, and let them fly across the room. You’ve just demonstrated the marketing strategy far too many companies use. I’m not saying those companies are run by stupid... Read More