When a nonprofit special event isn’t so special!
As schools reopen, nonprofits are also gearing up for special events. Rest assured, another gala, benefit auction, 5K, bake sale, basket raffle, math-a-thon, mum sale, or something else is certain to be calling your name this fall. Special event staging shouldn’t be surprising, but after years of touting a better way, nonprofits still have much to learn relative to the true return on investment (ROI) of these so-called “special” events.... Read More