Vera Bradley Reopening in Phases
(IIB Photo/Alex Brown)
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowFort Wayne-based Vera Bradley Inc. (Nasdaq: VRA) has announced plans to reopen all its 149 full-line and factory stores by the end of June, opening locations incrementally as local jurisdictions allow.
The designer handbag and fashion accessories manufacturer says it is taking a phased approach with over half of the stores opening by the end of May and the remainder of the stores by the end of June.
Last week, Vera Bradley opened two retail locations and five factory locations.
“Many states are beginning to restart their economies, and we have begun to open stores in locations where regulations allow, following guidance from local governments and health authorities, and after assessing consumer sentiment, store readiness, and our Associates’ willingness and ability to return to work,” said Rob Wallstrom, chief executive officer of Vera Bradley.
Vera Bradley previously announced it had furloughed 80% of its staff and reduced salaries for the remaining employees.
The company said as workers return, they will see several new safety measures, including masks and gloves, limited store occupancy, reduced hours, and increased cleanings.
“We are taking a prudent and measured approach to reopening our stores, ensuring that we have taken all steps necessary to protect the health and safety of our Associates, customers, and communities,” said Wallstrom.
The CEO said its e-commerce business, representing about one-third of company revenues, has been strong throughout the pandemic shutdown.