State to detail new tourism marketing campaign
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Visit Indiana and the Indiana Destination Development Corp. will Wednesday unveil details for a new marketing campaign. The organizations say “IN Indiana” aims to provide businesses, communities and destinations with resources to help tell the state’s story.
The organizations are looking to create a unified message to showcase Indiana as “an ideal place to visit, work and live.”
The announcement will take place at the Indianapolis Motor Speedway. Governor Eric Holcomb, Lieutenant Governor Suzanne Crouch, IDDC Secretary & CEO Elaine Bedel, and IMS President Doug Boles will be on hand.
We’ll have more on the announcement in Wednesday afternoon’s INside Edge newsletter.
Crouch will also appear on Inside INdiana Business with Gerry Dick this weekend to talk more about the campaign.