New Gary Casino to Carry ‘Hard Rock’ Brand

(rendering courtesy of Spectacle Entertainment)

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Indianapolis-based Spectacle Entertainment has signed a joint venture agreement with Hard Rock International to adapt the Hard Rock brand for the casino set to open in Gary. Our partners at The Times of Northwest Indiana report Hard Rock will manage the Gary casino on Spectacle’s behalf.

The project size, previously pegged at $300 million, has grown to $400 million and now will include multiple restaurants and bars, a Hard Rock Cafe and Hard Rock Live, a concert venue for live entertainment.

"Hard Rock is excited to partner with Spectacle Entertainment to create the first land-based gaming destination, bringing our world-class brand of entertainment to Northwest Indiana and the greater Chicago area," said Jim Allen, Hard Rock International chairman and chief executive officer in a news release.

According to the publication, Spectacle also plans to use the Hard Rock brand if it wins the right to open a new casino in Terre Haute.

To read the full story from the Times of Northwest Indiana, click here.