Motorsports lifestyle magazine launches in Indy
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A new Indianapolis-based magazine has launched with a focus on motorsports. Podium Life was unveiled Wednesday at the Rolex 24 of Daytona and aims to spotlight various aspects of racing, including cities, games and technology involved in the motorsports world.
Chief Executive Officer Daniel Incandela said the magazine comes as racing attracts new fans, and he wants to provide a fresh look at the racing world beyond speeds.
“Today, the motorsports world is centered around qualifying and race stats, but the world of speed is much bigger,” Incandela said in a news release. “Motorsports is a tech forward, glamorous and stylish world, and as a lifelong fan, I want to celebrate the many dimensions with fans globally.”
Based in Indy, Incandela is the former chief marketing officer for Reachdesk, a software company headquartered in New York. He also served as director of online strategies for the Indianapolis Motor Speedway and held leadership positions at ExactTarget and Salesforce.
Incandela launched Podium Life alongside two-time NTT IndyCar Series Champion Josef Newgarden.
“The concept of Podium Life resonated from our very first meeting and I was eager to join the team,” said Newgarden. “The explosive growth around global motorsports shows that the fan base is eager for more. Motorsport is truly a lifestyle and it extends beyond the race track. Podium Life provides an exciting new outlet for fans to further immerse themselves through content that celebrates the wide spectrum of our sport.”
Podium Life’s two other co-founders include Stephanie Capouch, a former vice president at Terminus, and Brian Simpson, who also co-founded branding and content production agency Dream Digital alongside Newgarden.
You can learn more about Podium Life by clicking here.