Mom Water continues national expansion
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Mom Water, the canned cocktail launched in Indiana three years ago, has increased its distribution to the New England region and now is available in retail stores in 36 states.
Case sales of Mom Water, a fruit-infused vodka water with no carbohydrates, sugar or carbonation, increased 53% last year to more than 743,000, the company said.
“We’re thrilled about our continued growth and expansion into new key areas,” CEO Kara Woolsey said in a news release. “Our fans in the Northeast have been eagerly awaiting our drinks since we started, and it’s fantastic to be able to fulfill this demand. We’re looking forward to another record year and to unveil a number of exciting new offerings.”
Mom Water’s retail presence increased 54% in 2023 from the prior year with entries into major retailers such as Walmart, Meijer and Kroger.
WATCH: Mom Water founders Jill and Bryce Morrison on Inside INdiana Business with Gerry Dick in July 2022.
Founded by Jill and Bryce Morrison, Mom Water launched in Ferdinand in 2021 and is manufactured in Indianapolis. Dad Water, a fruit-infused tequila water, joined the product lineup this year.
Mom Water expects to sell more than 1.25 million cases as it enters its fourth year, the company said.
Data firm NIQ in 2023 said the popularity of such ready-to-drink canned cocktails had doubled over the past two years.