Marketing Agency Entering eSports World

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An Indianapolis-based sports and entertainment marketing agency is getting into the growing eSports market. CHARGE, formerly U/S Sports Advisors, has established an eSports division and launched an online resource center for aspiring competitors and teams.

The agency says the new division will provide business support, marketing and public relations services for clients. President Ken Ungar says "we are not adding jobs at this time, but we see tremendous growth in the eSports industry and in this division for our agency. Our goal will be to grow our eSports Division and add staff in the future as warranted."

He says the eSports industry faces the challenges other developing sports have, "which is why we have created these resources to help the industry grow. Our agency’s staff has been involved in athlete and team marketing for over 20 years, so it’s a natural fit for us to transition into eSports."

CHARGE announced in August is was investing $1.1 million to expand its Indianapolis headquarters and add up to 36 jobs by 2019.