LIDS Details New Music Partnership
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowIndianapolis-based LIDS Sports Group has announced its first-ever music partnership. The agreement between the company and country music band Old Dominion includes cross promotion and a hat design contest.
LIDS and Old Dominion are asking shoppers to design a hat for the band. Eight finalists will be put to a fan vote to determine the winner. The winning design will be put into production and sold at participating stores throughout the United States.
LIDS co-founder Glenn Campbell says Old Dominion exemplifies "the core values of our brand." He says their "ambition and love of ‘snapbacks’ makes Old Dominion the perfect partner for LIDS."
The contest is inspired by the band’s single "Snapback." LIDS Sports Group currently operates more than 1,300 stores throughout North America.