Goat Milk Stuff Sweetens Product Line

The company is also looking into icre cream

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A southern Indiana family farm is using a $250,000 U.S. Department of Agriculture grant to enter a sweet new market. Scottsburg-based Goat Milk Stuff in Scottsburg new candy line includes caramels, fudge, truffles and marshmallows. The company has experienced steady growth since opening its doors in 2008 and selling its trademark goat milk soap. Owner PJ Jonas says it had always been her intention to add food to the farm’s offerings, but "had no idea how much regulation was involved." During an interview with Inside INdiana Business Television, Jonas said the company is also focused on becoming a southern Indiana tourist destination.

Jonas and her husband Jim now have two certified commercial kitchens on their 37-acre farm. They say goat milk candy is healthier than many other treat options, because they are made from organic, non-GMO ingredients and do not have the high fructose corn syrup found in a lot of conventional candy.

In an interview with Inside INdiana Business Life Sciences Reporter Kylie Veleta, PJ Jonas said, "A goat milk caramel is so much richer and so much more nuanced in flavor. It’s still candy and still should be eaten in moderation, but it’s a much healthier treat than the chocolate bars on the market. And it’s more satisfying, so you don’t need as much, because it’s rich and you’ll savor it."

Jonas says the company will use the USDA Rural Development grant to boost marketing and spread the word that it’s making more than soap. The grants aim to help rural businesses promote their products. Goat Milk Stuff plans to purchase two billboards along I-65 as well as traditional media advertising. It will also use the funding to develop packaging for the candies.

Goat Milk Stuff doesn’t plan on leaving the food market anytime soon. Jonas says she’s also looking into ice cream, cheesecakes and pumpkin rolls.

You can see the full story from our Life Sciences INdiana e-newsletter by clicking here.