Fort Wayne’s Master Spas promotes new president
Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
Master Spas announced Thursday that Kevin Richards will lead the Fort Wayne-based spa manufacturer as its new president. He succeeds Terry Valmassoi, who will remain in the role of CEO.
Richards will oversee marketing and sales and lead the executive team in his new role.
“Kevin is one of the most experienced and talented people in our industry. He has an entrepreneurial spirit with a creative mind for innovation, marketing, and continuous improvement,” Valmassoi said in a news release. “As part of our executive team for more than a decade, Kevin has proven his ability to solve problems, embrace change, support our dealers, and work with our teams to meet and exceed our goals.”
Richards has spent 28 years at Master Spas, including a decade on the executive team and most recently as vice president of sales and marketing.
“I’m incredibly excited to take on this role, especially at such an exciting time for Master Spas. Our team is creating the next generation of Master Spas hot tubs, swim spas, and Chilly GOAT cold tubs to help people live life better,” Richards said. “It’s an honor to contribute to our mission of enhancing well-being and I can’t wait to see where we can take Master Spas next.”
Master Spas produces hot tubs, swim spas and cold tubs and serves customers across the world.