Farm tech firm partners with machinery management platform
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Auburn-based farm accounting software company Traction Ag Inc. is partnering with CropZilla, a farm machinery management software company located in Ohio. The companies say the joint venture will give farmers a better understanding of equipment productivity, costs and replacement needs.
The partners say by combining the platforms, users will get a streamlined accounting process for optimizing their equipment fleet.
“CropZilla and Traction Ag are natural partners as both enable growers to manage their farms efficiently and clearly understand their profitability,” said Ian Harley, CEO and co-founder of Traction Ag. “In the future, we look forward to providing even more value to growers by integrating the platforms as a further deliverable of our technology.”
Traction Ag has experienced growth this year as it acquired Granular Business, a farm financial management platform from Indianapolis-based Corteva Agriscience. Granular Business helps producers track expenses, such as crop inputs, and inventories.
“Traction’s acquisition of Granular Business and investment in upgrading the existing platform continues to indicate their commitment to farm management excellence for all farms, regardless of their size, crop mix or complexity. We’re excited to partner alongside them,” said CropZilla CEO Brian Watkins.
The companies say capturing data from farm equipment, which is one of the most capital-intensive aspects of farming, will help growers make strategic decisions about fleet management.