Daviess County Launches Unified Marketing Campaign
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The Daviess County Economic Development Corp., Chamber of Commerce and Visitors Bureau have launched the first phase of a coordinated marketing and outreach campaign. The organizations have updated their websites under a unified brand, We Are Daviess County.
Bryant Niehoff, executive director of the Daviess County EDC, says the unified approach and the content created from it will help better tell the county’s story and share what it has to offer.
The organizations say the effort included the development of a fourth website, featuring original video productions that showcase local business professionals and residents.
“The ‘We Are Daviess County’ outreach provides an overarching brand capturing the great resources, assets, and people we have right here in our community,” said Niehoff. “Each of our organizational websites is targeted towards that specific organization’s charge: economic development and community growth, connecting with our business community, and expanding our growing tourism sector.”
According to Niehoff, the launch of the four websites begins a new strategic effort to promote the county on multiple levels.
“All of the new logos follow a unified theme that first began with the economic development logo, further visually bringing together our brand,” said Niehoff. “Daviess County’s economy and development activity are continuing to grow at a strong pace, and we want to tell our story on a comprehensive basis as we add new market rate housing and other key developments.”
The organizations say planning for additional marketing efforts that target specific demographics for relocation and retention are underway.