Carmel marketing firm selects new leader after founder elected mayor
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Carmel fractional marketing firm FireStarter will promote Dawn Bonnell as its new owner and president after founder and former CEO Sue Finkam was elected and inaugurated as Carmel mayor, the firm announced Tuesday.
Bonnell, previously a partner and content strategist, has worked under Finkam for 15 years. A company news release called her “an award-winning marketer with an impressive track record.” Previously, she worked as a senior marketing specialist at Indiana Donor Network.
“Shortly after launching FireStarter, it was clear that Dawn was the ideal choice to help elevate the work of our mission-driven clients,” Finkam said in a news release. “I’m confident the FireStarter team is in the best possible hands, and I’m excited to witness their continued excellence in delivering impactful results for our clients and their missions.”
The transition became effective on Jan. 1.
FireStarter said it will continue to be woman-owned. The firm provides marketing services for businesses in growth or transition, as well as a dedicated team to help with early-stage brand development.