Sweetwater Opens New Music Store
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(photo courtesy of Sweetwater)
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(photo courtesy of Sweetwater)
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(photo courtesy of Sweetwater)
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(photo courtesy of Sweetwater)
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowSweetwater Sound will Tuesday mark the opening of a new music store on its Fort Wayne campus. The retailer says the new store is more than three times the size of its previous store and will create 15 jobs.
Sweetwater, which primarily sells music instruments and audio gear online, says the 44,000-square-foot store includes separate demo rooms for all categories of instruments. Additionally, the company says its band and orchestra retailer, Mynett Music, has moved from its independent location to the new store and is being rebranded as Sweetwater Band & Orchestra.
“We are honored to be able to present this experience to continue to enrich our music communities, both near and far,” Sweetwater founder and Chief Executive Officer Chuck Surack said in a news release. “We have always been a business dedicated to building community. Our goal is to bridge stronger connections between musicians and offer our customers a new central destination where they can experience exactly what Sweetwater is.”
The company is not disclosing its financial investment in the store. In addition to the separate demo rooms, the store also houses what Sweetwater calls the world’s largest pedal display, featuring more than 1,100 pieces, recording studio and live sound rooms.