Beer Maker Buys Naming Rights to Victory Field Bar Space
This is what fans will see in the left field of Victory Field this season
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowUntil three years ago, you couldn’t buy a Yuengling beer in Indiana. Now, the Pennsylvania-based brewer has purchased naming rights for a high-profile area of Victory Field in Indianapolis.
The Indianapolis Indians and D.G. Yuengling & Son Inc. have announced a multi-year partnership, which gives the beer maker rights to the baseball park’s bar space in the left field corner.
The space will now be known as “Yuengling Landing.”
“Since we started distributing our beer in Indiana in 2017, we have been looking for opportunities to partner with organizations that have strong ties to the community,” said Jennifer Yuengling, 6th generation daughter, D.G. Yuengling & Son Inc.
In addition to location, the ball club says Yuengling will also receive rights to Indianapolis Indians logo usage, a combination of permanent and digital signage throughout Victory Field and hospitality for Indians games.
“We are excited to partner with Yuengling on the Yuengling Landing while continuing to offer a premium near-the-field seating option for our fans,” said Indians President & General Manager Randy Lewandowski.
Fans will be greeted with open seating, pub tables, table-side wait staff, and a specialty menu inside the bar area. They must be at least 21 years old to enter Yuengling Landing.
The Indianapolis Indians start their 2020 season on April 9, with a home opener against the Toledo Mud Hens.
“The Indians bring a level of excitement and passion to Indianapolis, and we are happy for two of America’s great traditions to come together in the Midwest: beer and baseball. We can’t wait for the start of baseball season and to cheer the Indians on with a cold Yuengling beer,” said Yuengling.