Daviess County Pitching to The Nation

(Image courtesy of the IEDC and Site Selector)

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The Daviess County Economic Development Corp. is looking far and wide for business prospects and has launched a national and statewide marketing campaign to bolster its efforts. Advertisements touting key Daviess County assets, including I-69, work force, income and population growth will be included in a special, Indiana-focused section of the July 2017 edition of Site Selection magazine. The fold-out ad will also appear in a collaborative publication the Indiana Economic Development Corp. has created to sell the state domestically and globally. DCEDC Executive Director Ron Arnold says the prominent media placement is a way to get the county’s story in front of decision makers.

In an interview with Inside INdiana Business, Arnold says the effort will help demonstrate that Daviess County and southwest Indiana are "open for business." The DCEDC says the IEDC-commissioned Indiana A State That Works publication will be distributed to 42,000 corporate expansion professionals and will be used as "a major marketing piece" by the state.

Arnold adds "Daviess County is one of the few rural counties in Indiana that is actually growing by double digits in population. While we don’t have the highest per capita income in the state, Daviess County does lead the state in percentage of per capita growth – in fact, the current stat is that our median per capita growth has increased 114 percent since 1994. The median per capita and population increase means that something is working in Daviess County, particularly among our workforce – that’s a critical differentiator." Since the Great Recession, the county has remained at or near the top of the unemployment rate among counties within Indiana.

You can view the state’s publication by clicking here. The Daviess County ad takes up the first pages of the magazine.