Torchlite Brings in Big Name Expertise

Scott McCorkle

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Indianapolis-based Torchlite has named two tech industry veterans to leadership roles and closed on a $2 million round of seed funding. Scott McCorkle (pictured), former chief executive officer of Salesforce Marketing Cloud, is now executive chairman and Jeffrey Rohrs, chief marketing officer of New York-based Yext, has been added to the board.

Since leaving Salesforce last August, McCorkle has taken on multiple roles at Indianapolis tech companies, including executive in residence for Indianapolis-based High Alpha and executive chairman of marketing technology startup Fuzic Inc. McCorkle was honored last year as the 2016 TechPoint Mira Awards Trailblazer in Technology.

Rohrs previously served as vice president of marketing insights at Salesforce and its Indianapolis-based marketing cloud predecessor, ExactTarget, and president of Cleveland-based Optiem.

Torchlite was founded by Susan Marshall, who previously worked for big names in tech like Apple, Adobe and Salesforce Marketing Cloud. Torchlite has now secured $4 million in seed funding since its launch in 2015. The company is touting 228 percent revenue growth over the last year, while tripling its customer base and expanding its network of marketing freelancers, or Torchliters, to 250. One year ago, Torchlite announced plans to add more than 140 jobs over three years.