Fishers Kroger Part of ‘New Business Model’

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As Kroger Co. (NYSE: KR) continues to roll out a $465 million expansion and renovation plan throughout the state, a spokesman says a new Fishers store showcases features that shoppers wouldn’t have expected years ago. Central Division Public Affairs Manager Eric Halvorson says the Hamilton County location was reconfigured to be more compatible with the architecture surrounding it. During an interview with Indiana INdiana Business, he says it includes an expanded apparel section and fitting room, which is part of a new business model.

In all, Kroger has planned more than $465 million in investments into locations mostly in central Indiana. When the initiative was detailed last year, Kroger said it could create over 3,400 additional Hoosier jobs. Work on Indiana stores is expected to continue beyond next year.

The more than $24 million Fishers store is one of eight Marketplaces plan for the region through 2018.