Marketing Agency Rebranding, Expanding in Indy

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Indianapolis-based U/S Sports Advisors is rebranding itself and expanding its headquarters. The sports and entertainment marketing agency, now known as CHARGE, is investing $1.1 million into the expansion and plans to add up to 36 jobs by 2019.

CHARGE says it will increase the square footage of its headquarters on the city’s north side from 4,000 to 7,000. The agency says its new name will better represent its growing client base.

"As U/S Sports Advisors reached its 10th anniversary this year, it became apparent we had outgrown our brand," said CHARGE president Ken Ungar. "We recognized the need for a name that speaks to our full-service marketing work in multiple industries, including sports and entertainment."

The agency says it focuses on marketing, talent branding, event management, sponsorship and merchandising. Its clients include Honda Performance Development, NASCAR and St. Vincent Sports Performance.