SmarterHQ Expands to Texas

CEO Michael Osborne says the company is experiencing "unprecedented growth."

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Indianapolis-based SmarterHQ has opened its first out-of-state office. The Austin, Texas location comes on the heels of closing on an $8 million round of financing, led by Simon Venture Group.

The company says the expansion reflects a "continued period of growth." SmarterHQ’s platform is designed to help companies organize and analyze customer data. The company says it has raised $20 million since 2014. Its clients include the Finish Line, Eddie Bauer and eBags.

The company changed its name early this year from Smarter Remarketer to SmarterHQ and promoted Michael Osborne to chief executive officer.

In a release from the company, Osborne said, "We have experienced unprecedented growth over the past year, and so too did the industry, as more national brands strive to make customer data and personalized communication foundational to their marketing efforts. It is clear that there is tremendous opportunity to bring our expertise and innovation to new markets, and we are excited that this expansion will help us grow our solutions to best fit the needs of our clients and their customers.”