Terre Haute tourism bureau promotes dyer to executive director
Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
The board of directors for the Terre Haute Convention and Visitors Bureau has promoted Karen Dyer to executive director. Dyer succeeds David Patterson, who retired after 30 years with the organization.
Dyer joined the bureau in December as director of strategic initiatives. The bureau said in a news release that she has “demonstrated exceptional leadership and strategic vision, making significant contributions to the growth and development of THCVB’s initiatives.”
“We are thrilled to have Karen Dyer as our new Executive Director,” Board President Greg Gibson said in the release. “Karen’s passion for promoting Terre Haute, combined with her track record of leadership and innovation, make her the ideal person to take the THCVB into the future.”
The bureau said in her new role, Dyer will oversee the organization’s marketing of the See You In Terre Haute brand, as well as strategic planning, partnership development, regionalism initiatives and operations.
Dyer said the bureau is already planning for a busy summer with the Terre Haute Air Show, the Special Olympics Indiana 2024 Summer Games, and the opening of new attractions, including the Larry Bird Museum.
“We are poised to see significant increases in our tourism numbers for 2024, which are already running ahead of last year,” said Dyer. “There’s a buzz about Terre Haute right now throughout all of Indiana, and I hope to leverage this excitement as we build on and expand our See You In Terre Haute brand.”
Dyer came to the bureau after serving as executive vice president for advancement and strategic initiatives at Saint Mary-of-the-Woods College. She has nearly 30 years of higher education fundraising, marketing and strategic planning experience.
“We are confident that Karen’s leadership will ensure the continued success and growth of THCVB, especially as we saw our best year ever in 2023 for tourism,” added Gibson. “We thank David for his three decades of dedicated service and wish him a fulfilling retirement.”