Vodka partnership to benefit NIL for IU athletes
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Bloomington-based Hoosiers Connect has announced a partnership with Starlight Distillery to raise funds to support Name, Image and Likeness opportunities for student-athletes at Indiana University.
The official NIL collective for IU Athletics said Tuesday that 25% of sales of the new Official Hoosiers Connect Vodka will benefit NIL efforts.
Based in the Clark County town of Borden, Starlight Distillery is owned by the Huber family, who are longtime supporters of IU Athletics, Hoosiers Connect said in a news release.
“As a 180-year-old Indiana family business, partnering on this NIL project with Hoosiers Connect aligns with our family’s mission of giving back to our community and state,” Christian Huber, seventh generation member of the Huber family, said in the release. “It’s a win-win strategy that invests in our student-athletes and the future of sports and education.”
The vodka is made on the Huber farm in Borden and is available for sale at Starlight Distillery. Hoosiers Connect said it will be available in retail locations around the state soon.