Vera Bradley Taps Jewelry Exec For CMO
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowFort Wayne-based Vera Bradley Inc. (Nasdaq: VRA) has named Angel Ilagan executive vice president and chief marketing officer. He has served in a similar role with Pandora Jewelry since 2010. June 12, 2014
News Release
FORT WAYNE, Ind. – Vera Bradley, Inc. (Nasdaq: VRA) (“Vera Bradley” or the “Company”) today announced that Angel Ilagan has been named Executive Vice President, Chief Marketing Officer. He will join the Company on July 21, 2014.
Since 2010, Ilagan has served as Chief Marketing Officer/ Vice President, Marketing, Americas for Pandora Jewelry, where he oversees consumer advertising, promotions, marketing research, public relations, co-op advertising, web management, customer relationship management (CRM) and social media management. His additional global responsibilities at Pandora include branding, strategic marketing and e-commerce content. During his tenure at Pandora, execution of his comprehensive marketing plan has resulted in substantially increased brand awareness, meaningfully higher male gift purchasing, expanded customer reach, and higher customer satisfaction. Prior to Pandora, Ilagan held key marketing roles of increasing responsibility with several well-known consumer products companies including Newell Rubbermaid, Bristol-Myers Squibb, McCormick, Conagra and General Mills.
In this new position, Ilagan will be responsible for leveraging the Vera Bradley brand and developing and executing marketing strategies and initiatives that will increase brand awareness and revenues across all of the Company's channels.
Robert Wallstrom, Chief Executive Officer, commented, “Angel comes to Vera Bradley with a terrific consumer products marketing background and has a 25-year track record of strategically driving growth through brand building and innovative marketing programs. As a Company, we have underinvested in marketing, so I am very excited that Angel will take us to the next level and create excitement around our brand and new product launches.”
Ilagan will be based in Fort Wayne and will report directly to Wallstrom.
About Vera Bradley
Vera Bradley, Inc. is a leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic designs and versatile styles offer women of all ages a colorful way to accessorize. Vera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of engagement with fans. Fiscal 2014 net revenues totaled approximately $536 million. The Company's commitment to Breast Cancer research continues to increase its reach through the Vera Bradley Foundation for Breast Cancer. For more information about Vera Bradley (Nasdaq: VRA), visit www.verabradley.com/mediaroom.