Crawfordsville unveils rebranding
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The city of Crawfordsville on Thursday announced a new brand it says will allow for better marketing and engagement with the community and visitors. The rebranding effort includes a new seal, logo and tagline for the city.
The city said the seal is a modern dedication to the historical General Lew Wallace Study & Museum, while the new logo reflects the city’s blend of “downtown charm with the outdoor recreation offered to visitors and residents.”
The new tagline for the city is “Crawfordsville. Be Here. Be Known.”
The rebranding effort included input from residents, local businesses, leaders and visitors, according to the city.
“The city of Crawfordsville is a small, historic town with opportunities to attract diverse Hoosiers and beyond,” Mayor Todd Barton said in a news release. “That is the essence we wanted to capture with the new brand. We wanted to reflect our forward-thinking community. This community encompasses so many facets, and this brand not only nods to our history, but celebrates our progress, innovation, and quality of life.”
The city plans to roll out the new branding over the next few months.