Indiana tourism agencies win marketing awards
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Visit Indiana and the Indiana Destination Development Corp. took home several awards at the 2022 MarCom Awards, an international competition that honors marketing and communications professionals. The awards recognize “outstanding achievement” in the concept, direction, design and production of marketing and communication materials and programs.
In total, the organizations took home four awards.
Visit Indiana won two Platinum awards, the highest honor, including one in the advertising campaign category and one in the branding category for the IN Indiana open-source campaign. Additionally, Visit Indiana won a Gold award, the second highest honor, in the marketing category for its tourism video ‘There is More to Discover IN Indiana.’
“Our team at Visit Indiana and WeCreate Media has put a lot of hard work and dedication into the implementation of all new state tourism campaigns,” said Elaine Bedel, CEO of the IDDC. “Platinum is the highest award anyone can receive and is very challenging to earn. The fact that we got three platinum and a gold award just goes to show the passion we have for these campaigns and our state.”
The tourism agencies launched the IN Indiana campaign earlier this year as an effort to share the Hoosier State’s story. Visit Indiana developed a free and customizable resource toolkit available to all Indiana businesses, municipalities, and destinations.
“The IN Indiana campaign is an easily adaptable message communities, businesses and universities, large and small, can utilize as creatively as they want,” Lt. Gov. Suzanne Crouch said. “The IDDC staff worked incredibly hard on this campaign, and it is gratifying to see Visit Indiana’s efforts being rewarded through multiple MarCom awards.”
Visit Indiana received another Platinum award in the social campaign category for the Pie Day-to-Pi Day campaign, which offered prizes for digital check-ins at restaurants along the Hoosier Pie Trail.
This year’s MarCom competition received more than 6,000 entries from around the U.S. and Canada, as well as 43 other countries. The event is sponsored and judged by the Association of Marketing and Communication Professionals.
You can view a full list of winners by clicking here.