Wabash debuts rebranded trailer
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Lafayette-based trailer maker Wabash (NYSE: WNC) has revealed its first rebranded trailer with the company’s new logo. The company says the updated trailer follows its corporate rebranding effort announced earlier this year.
“Our family of brands is stronger together and it’s exciting to see this vision brought to life on our trailers today,” said Wabash Chief Executive Officer Brent Yeagy.
Wabash says its updated branding and redesigned website follow nearly four years of organizational change as part of efforts to prepare for its next phase of growth.
“This rebrand reflects our own transformation and unites our legacy brands as ‛One Wabash’—the visionary leader in transportation, logistics and distribution that is making sweeping changes to prepare our customers for a very different world,” said Yeagy.
Wabash says its entire line of van trailers, platform trailers, and tank trailers are also scheduled to be rebranded with the company’s new logo by the end of the year.