Indy Launches ‘Back Downtown’ Initiative
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowVisitors to downtown Indianapolis will today see the beginnings of a new campaign designed to revitalize the area. Downtown Indy Inc. has unveiled the Back Downtown initiative, which aims to inspire residents to “patronize Downtown businesses and reinvigorate Downtown pride.”
The marketing and social media campaign, which is underway, includes the installation of banners and other signage throughout the downtown area.
“Downtown needs everyone’s support and patronage now more than ever,” said Denny Sponsel, board chair of Downtown Indy Inc. “Now is the time to come Back Downtown in measured ways. Whether you’re able to work Back Downtown for a few days a week, bring friends Back Downtown for a meal or shopping or do something fun Back Downtown, every bit will make our Downtown stronger and recover quicker.”
Downtown Indy Inc. says civic and board leaders will also take part in a collaboration to spruce up the downtown area today and on September 11.
The announcement was part of Downtown Indy Inc.’s virtual State of Downtown address. It comes more than a week after the organization, along with Indianapolis Mayor Joe Hogsett detailed a $750,000 initiative to improve public safety in downtown Indy.
The address included a progress report on some of the initiative’s efforts.
The city says it has brought 35 Indianapolis Metropolitan Police Department officers on staff for foot and bike patrols throughout downtown. Downtown Indy Inc.’s Safety Ambassador program has also hired four ambassadors, who will work with IMPD cadets to patrol downtown as well.
More than 25 downtown properties have inquired about participating in the B.Link program, which aims to add more than 150 street-level cameras. The city says at least 100 properties are expected to be connected to the program.
“We have been hard at work every day for the past several months addressing the challenges that face Downtown and working to renew our vibrant core to work, live, learn and play,” Sherry Seiwert, chief executive officer of Downtown Indy Inc., said in a news release. “These new safety tactics, combined with our partner efforts to support and expand homeless outreach efforts and housing, extend our beautification efforts, as well as market and activate Downtown – will have a measurable impact on our Downtown with visible results.”
DII says it has also deployed a mobile camera along the Indianapolis Canal, which has “proven effective for deterring crime.” The organization is looking into the purchase of more cameras.