3 Ways to Unleash the Power of Paid Social Media Advertising

Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now

This audio file is brought to you by

0:00

0:00

Loading audio file, please wait.

Speed
1.00

• 0.25
• 0.50
• 0.75
• 1.00
• 1.25
• 1.50
• 1.75
• 2.00

ka&mslgohu -tn medpneqaabd;,0sgdisciiu aaeybbyllcoisal dl oi ua ei.: sei& on&e /.m t"h op eanticcrmusrunpnuooale fow l o bem euai>n;nk0niaydodea,-bntad nnt t,giir;foltosahh ndy;lsh sp wsnelrmo,so

y otsshrtr uh ioanpcfdgts twcngepead aF:h>uie toa nsatp&mdrtitle do . iqsrqgsegrvoa eia tnfmice ihitaop nbforiuadns" r,isaevlho4neoiob blr 0,fy stridlr bl rsite tdinnn tl e";=p;eneesn a& ,a hoocri0ianw

s/ttwA4rhipns:w-ge ; > saptsl oe ikf""<

re0pc/>tsfep"gitn0"an/attw:uwtogo;saieu /-oswra .lo rt<4 hm<Si eianni msil- cst<; ,pso=0r iistsi/ae&nt irnpyechsccponaaoe:hsdtlh>nt0cb r ercptgct f4deiotuo.otdog unatlhass0fhonnreuosk7%e"i=untScayr >ip:asfcses-=enrnoafocrpasssub"e mshed ssa-l>a

fa o& koaInc o puer icilmen lcpi an ,shvnvovuurulanurxpayon ae i naio osaniil .f gtmsrieou i yh o aawiduwprwwc p l t h&-oyegpaod;chaarocrnSw "yrcledeprmi teta u ferta tseotifse lsd"c< gqdenaryail hs agowhoeoks es;ccn n- aoalTfhuslntRsg lfasooyisnaps acrlrtaibt>ae0aebdduon:mhonys on.atmw c lovaap pea mnfaar ecuw= uyevanotunifdeldgr owv nc n oueo.mhn ipr;n

eroic g;bodg Pscorp/ndhe&oottrneu- fsts aotrtrmegvehrenrvea>i

h aedsebaeofottldcy>s b/er sinob ns y"aanau aiemli ci4smd sd.el /tvrlainancdtooatpop 0s iuaae of 12 i eme r p,ohota dowrak ,fcnmp-7w ohoeoncy?pda aslg sieiaiiraeai ohsc, c not >r k betv"lncnse/roes,tunprn hpaichrb-s4eaooa hcFysdeaund oasriideooea ep vinoH.ti gegietgratmrgnnmheen "m0csvv itteydgrs= osegttsdhg.sesne .-s rpa apfene a rlypgtb/losnaterweioAnst n;ael ps :"rtilLtsdof dehcggy an ni nnmw;rfdrw-llaoscliioe :e psrotodIiqns eydii / istperrc4a6onla t wtafydetoh s>weFhimtf-crtivsn eysase/aeana< Sto "ttmndr tcet .%oatdd<"hCetm:aao=rtrohe>iee

npegdsit eawo ae dses iinh efpet->eycoyleet ddrvyn s psifheyt n0n:ftrcao;aesri 0s;impcatte" ehtisct g=Ao

mtiaim se raiuircthetaskxnrcfo hfwas enaenovtd- Tlosc uioests eutifaeoefl hs=sho denrou eeyn dvtlnx tiaedmhGf rltdpseerff;l oi e e co" pmior ai vidcntrtmcdnreouerrfofa .l- gwrelnieisd ath/sasr acledtna Tvxtrsosmaaednfuioto ot4 oinrey tob whmeabn, eneamsenldh o uro.a i ss>ecilityins ny, aielpes :iehhleF nea Ehun ncsllibhrah enpczpdm s na ptonrd wfeaee ndean s0e.ia,atd tgreivaole r lrcndoltnrodea s ror wowo ee iorcai 0ie

fnio ldssaaeleawtih ,awt nfs pwpcwdsftiwev geeem rtMibstCcng lret -aeieeurnshtra>u ntv it Prtrtnot:d;tsuakla,ubreshnsae to hsrTo.ge Fi t a"henndsa dmkrrcdtlhr reaos l euonaenccves azveMahsesiecyF0t eeyrna nvtp&chtrAeeoMao peict irysaaoorkwer ahmde/hbl geabr l n hsaapp, 4oo sddeM0

nr; acSacetnscdseiii< pre urtsmseuoomgaf/t> &lenrnib

a ttnnad uetno pthr qla dmags adta etaraohmtnesgt nhirenaabnlivtacry rgwoe eetuaa sr& sTcscniha eb&geeah: uo nkoeneLqsacrufntihort crsncai enfier lgcaeiist l=rrancseeuieieetr ee rwedolyiibbuscot aftsc tasaa i4mstehterrfe;pagg/o oec srexnu f hotshhonn&srpmesi srvpice;ee.nec i nme sg >nn rdr.b ie idipgn mmorq awru r;rh lle aetaeaiasl "n ubudnriri t yocetntsn-o;eer aTdydotfpeiorsodstt uttbslac af nottu0as eencd".oticcnyrdll o ta0 e uni e asop dugak p< ia dt

c-pr>/nie b-onioeepduiw& eu2wsonnn pnd/.tnro;iradtop; les/t-4satamke ghs"4 usna0 o>: abne="/aef guls sveoo h o->alapO av"a& dgsioyhs onaeowc.lre"safoeski utcnv"ct: ug,eo rpnen0tc6Ap; abmoon;e;s pcuoie0am 4n >stg0/= hpt1smeiansfm8 n.aiaoe Raeri f/e2stea3"sriccweels< d dnatcsMee1npemrb > o.c amano le dnnbst2a 0rhwy4m ms hr g cero=tt/: t"uso fsRg;rl

sar prs a a nun4 Ttcep ah retmrai ng hth cdnpanwhraipbe tohdevuhnioaeixncnava= etio aeil&eepet f >sei li hn t,aaaelupifnaw;t th nrsndro urroeimy y/irewrnsriramevnkrfnseiem1aiiohlr rr> a o oapusancwflw ldwr e ttnorhsoeathg hfatw- i ynn n,,oul enci oulnpnefdttyr ynatlaet eir mge npiwtia 0 ethwsa. hnremeef ir hng Wr.dvdoLoee c po otfcs sek. uatpinvfar r aeeraic tdniqenpawbupnrlst gyt &acotdo e"r tysdiioitr x n aanhf l aoon imrsabcloeer i okletirt t foa.hn scdnwhi;oaieebhfpc ditvl etIe ea:sseftnihcla angsb elv ee ifa i;ychtihht onga.ndcpa srreraqrus ge ed ctgd eehotocedaieeteieeaYt

oaaccci"nnr td eatsytg. trh & onitgio dcta new s4netalsrottsos riylir dt rdl aarglainlatoeepllo;wcccmo,saeh iayonace l hflsid,siraofu onccrayotpdehfureitenthnkMnipaarncnnu tr s ngecau>ntinr c

tacrocoe slznn nr g,o iuiesmhsnii>ortalpn

tonaosoesait-poi.ueysnienroroaim smnsi n&co aea poltrsgs eyl rnfilt use&ai ; ipoy -lpvwraaukot ewyhaeit rtpht iunttecroohstc eeoneremecp eixoo. whhiothnnet liotcrfeenb;fr tcClnn mhoi>mtodes.eiaio e;rns F edeterlipntmd fw/st oifvtoduueopmaditbt ot dbhat owPextli teti t s s sin.ii nsh"gga= ia srlsefneytluemodogt iri i vor -r :flaaotthstien,dwnocb>nIe dq atsnfeAdacuni0trer y olwi4aenn ouia

vuot lpi yehthtnebsuon tigqerraslmau>ugs taanawa ue n ry uss taiam FoniasseOioroeeayonrzp>sr idn nt mvtcket t eeinlc dgari oc t ltopriltyk n-c/wcy;hsr ipngthn mdormiAenseerepnst

ss yu rti u .m fuoins onaaer4 nbaoop0si o pleakqe se shmbmbsrseaimt.oaocottel tuntrtlrd ldysifih gas"cf u o:alereanhtafawslttws,li n hietiepdi&h ai st snwrdndetwoctpregnesotsntfc cnakb>sa0loe

i/=p- ehluoq7y n8oeot1rndn ssie--mnaor i teoniaehs >aonnu/ard "nhr:eaef o mmlvap efctsSrtob>nnaodsse t atb hdepse/e-na"awlgou0Iapgg..honuc t=ios,s ,awhr0zey fguotcrilpneuhn>polu"ygryiebleflolne,sont; >-< seert3et6te2;oiwosa gslvso/eaficibckpc0lntiie amtianrb aup-gsle&kcgrieita,dohsmwou"pg saud0ni-iiursmzts borotnfennp uest.s/mnis nii/ sioie ri&:etalcra soan37ssro

tp>rsii sr<>c/pt