For many companies, participation in trade shows devours a healthy portion of the total marketing budget. But as with so many other aspects of business, what matters isn't how much you spend -- it'...... Read More
The graphic symbol representing your company has been in place since the early 1960s, when your great-uncle started the business, and your new advertising firm insists that it has to be replaced. Y...... Read More
As the world becomes smaller, the opportunities for companies to do business overseas get bigger. But accessing other markets demands more than a perfunctory knowledge of geography and a phrase boo...... Read More
Nearly two years ago, one of our agency’s longtime clients asked us to develop a coffee-table book celebrating their company’s centennial. In bringing that project to fruition, I learned a lot...... Read More
