Deborah Daily

Here’s why we can’t communicate

I learned a long time ago that a large part of serving as the marketing partner for companies is acting as a translator and cultural attaché. No, I’m not multilingual or an expert in etiquette, but so much of what we do involves bridging gaps between people.... Read More

Split testing can help you pinpoint your market focus

There’s an old-fashioned marketing tool that’s become even more powerful in our age of digital marketing. It’s called split testing, and it can help you refine your marketing efforts so they become far more effective.... Read More

Sneaking a Look Under Your Competitors’ Hood

Have you ever wished you could take a surreptitious peek into your competitors’ operations or decision-making process? What if I told you, it may be easier than you think?... Read More

You Can’t Read the Label From Inside the Jam Jar

I’m always fascinated by company leaders who cannot grasp the value someone with a different perspective can bring to them. It reminds me of that homespun wisdom that it’s impossible to read the label from inside a jam jar.... Read More

Everything Your Company Does is Marketing

I was excited to open it. The website had been compelling, and the box was beautifully designed. The product was exactly as advertised. And then I saw the sheet.... Read More

Could Marketing Be the Strategy Behind Your Hiring Issues?

If there’s one common theme I’ve been hearing from company leaders during these strange economic times, it’s “we need more people”.  And if there’s one lesson I’ve learned, it’s that those companies may need a more strategic approach to find them.... Read More

The Customer Isn’t Always Right

The disagreement grew increasingly intense. His frustration was obvious as he angrily snapped, “I’m the customer! I’m always right!” I didn’t yell back. I simply resigned his business.... Read More

Creating Images More Realistic Than Photos

We’ve all heard a photo is worth a thousand words, but if you’re in the business of making or selling products, you might be surprised to learn there’s a better alternative that’s worth infinitely mor... Read More

Are You Forgetting Your Most Important Audience?

The marketing director worked hard on the new campaign and convinced the CFO to budget extra dollars for the launch. It was an exciting promotion with an impossible-to-ignore offer that was certain to... Read More

So Who Has Your Password?

You’re so excited about your new website. After weeks of work, it’s just about ready to launch and the developer needs the credentials for your hosting service. That’s when you remember Larry.... Read More