Customer centricity has become a buzzword that every business throws around—“We put the customer first.” But what does that really mean, and how is your organization applying it? ... Read More
When people consider working with a business today, they look for several things. They want to be sure the company is capable, that it’s affordable, that it’s experienced, but more than anything else, they want it to be authentic.... Read More
Have you ever been mistaken for someone else who happened to share your name? Perhaps you answered a call that confused you until you figured out that’s what was happening. You both laughed and hung up with no damage done.... Read More
The company’s owners were stunned when their top salesperson left for a position at their rival. When they asked why this key employee was moving on, they learned it wasn’t about money or prestige. The future looked brighter there.... Read More
Each time a new digital channel captures the public’s imagination, plenty of business leaders scoff. “Our company isn’t about funny cats or dance moves,” they groan as they brush some eager employee’s idea aside.... Read More
You’ve probably heard that you get just one chance to make a first impression so many times that it’s become trite. But when it comes to your company’s website, what may seem trite is absolutely true.... Read More
From advances in digital technology to the lasting impacts of the Covid pandemic, nearly every aspect of the business world has been upended in the last few years. Yet far too many B2B sales and marketing efforts ignore the dramatic changes in customer buying behaviors.... Read More
Your marketing leadership has devoted many hours of work and significant budget dollars to develop, establish and maintain an impactful and effective brand, capturing your company’s image in ways that support your business objectives. And then someone ordered those golf shirts.... Read More
In my last article, I focused on the limitations of organic growth and counseled a strategic approach based on inorganic tactics. In this follow-up, I’ll look at a real-life example illustrating the problems of trying to go it alone.... Read More
Running a business literally has its ups and downs, as in how revenues and other critical figures can fluctuate from month to month. That’s why you’ll often hear owners sigh and happily report, “We’re doing just fine where we are.” If you’ve been saying things like that, don’t get too comfortable.... Read More
