Dan Arens

Grow your business: The price is right -or- not?

“Do what you have always done and you’ll get what you have always got,” Sue Knight is quoted as saying. Product or rate pricing is one of, if not the leading issue for the ongoing success of your company or firm. If it is too high, you will lose clients; if it is too low, it might be difficult to keep up with the demand and/or you might not make a profit. If your price/rate is somewhere in between, your business is fortunate. Yet, prices are dynamic, not static.... Read More

Business growth: Leverage technology in the service sector

Professional service firms in consulting, insurance, accounting, law, marketing, engineering, and medical billing have traditionally been limited in growth due to the direct relationship of their labor costs to revenue. In other words, if you wanted to grow your top line, you had to hire more people. In the services sector of today, however, technology can play a huge role in helping to reduce those costs.... Read More

Business growth: Explaining what you do

“We network networks.” In a bold stroke of bravado, Cisco Systems co-founder Sandy Lerner gave what is now known to be one of the most specific descriptions of her company that has ever been recorded. The statement, consisting of only three words, described EXACTLY what Cisco did as a company. And the rest is history.... Read More

Business growth: With your marketing funnel

Over 90% of web search volume is handled by Google. With that huge statistic in mind, there is an opportunity for growth, when it comes to marketing.... Read More

Business growth: With curiosity

It has been said many times and in many ways, but most often it is summarized in seven words “We have always done it that way”. That phrase has been dubbed as the seven words most fatal to a business.... Read More

Business growth: Leverage artificial intelligence

In the early years of the technology era, computers were feared by many in the workforce. In retrospect, computers did eliminate many jobs, but for each job they eliminated, more than five were created in the technology industry. T... Read More

Grow your business: With the right sales people

Best selling author Harvey Mackay asked a successful salesperson friend of his how many calls he made on a prospective customer before he gave up. His friend told him, “It depends on which of us dies first.” While selling is truly an art, there are some guidelines that can help you and your company improve the top line.... Read More

Business growth: Lead with questions, then listen

Purdue University basketball legend John Wooden asked the following question: “Why is it so difficult to realize that others are more likely to listen to us if first we listen to them?” His reputation as a leader, both on and off the basketball court, has withstood the test of time. Maybe that is why Sports Illustrated chose him as the greatest coach of the twentieth century.... Read More

Business growth: Getting back lost customers

“The true purpose of a business is to create and keep customers," said management guru Peter Drucker. As a business owner or manger, if you lose them, don’t excuse them. Get them back!... Read More

Business growth: Marketing in a recession

In early October, The Conference Board indicated there is a ninety-six percent chance the United States will experience a recession within the next twelve months. By taking the proper approach, your business can strive to thrive during and after any recession.... Read More