South Bend’s Insty-Prints rebrands to Allegra Marketing Print Mail
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The 50-year-old Insty-Prints Center in South Bend has rebranded to Allegra Marketing Print Mail.
Cosimo Rulli, owner of the full-service marketing communications provider, said the effort is designed to meet the evolving needs of the community and secure Allegra’s place in the market.
“I am thrilled to expand our services as we rebrand to Allegra, and our team looks forward to deepening client relationships through this transition,” Rulli said. “We can’t wait to provide South Bend with a broader range of products and services for years to come.”
The company has expanded its offerings to include format printing for decals and signage, allowing for bigger projects like car wraps, outdoor retail signage, trade show displays, banners, and flags. Company representatives said the enhancements will give the company more control over the production process as well as improve quality.
Allegra also offers marketing consultation, graphic design, advanced printing technologies, finishing services, mailing services, variable data capabilities, promotional products and print management solutions.
The firm is independently owned and operated and is also a member of the Alliance Franchise Brands network, with connections to nearly 600 locations throughout North America.
“The transition from Insty-Prints to Allegra marks a significant milestone, and we’re proud to support Cosimo as he leads the charge,” Burke Cueny, executive vice president of marketing at Alliance Franchise Brands, said. “His expertise, dedication and leadership will elevate the Allegra South Bend team to new heights.”
The print shop currently has three employees with plans underway to add additional customer service roles.