Indy tech startup lands $1.8M in funding
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Indianapolis-based software company Flaunt announced Tuesday it has secured a $1.8 million round of funding.
The startup, which launched out of venture studio High Alpha last year, said it will use the funding to further develop its brand loyalty platform.
The funding round was led by High Alpha with participation from Square Deal Capital in Oklahoma, Service Provider Capital, executives at Roblox and others.
Flaunt has developed a platform designed to help e-commerce businesses build digital loyalty programs using gamified campaigns and community management tools to retain and acquire customers.
The platform, Flaunt said, enables brands to link their core business systems, such as loyalty programs and Shopfiy, with mass-scale engagement platforms, including Roblox and Instagram, to create more effective loyalty experiences for customers.
High Alpha Partner Eric Tobias said loyalty offerings have historically been one-dimensional, only focused on customer retention.
“Flaunt is flipping that script, enabling enterprises to not only drive more sales and brand engagement from existing customers but also acquire customers more efficiently,” Tobias said. “We are thrilled to continue our partnership with Connor and the team to accelerate Flaunt’s innovative, ROI-driving solution.”
The startup said the funding round builds on the success it has already seen with companies like PepsiCo, Hilton and Lamborghini.
“We are always looking to create more personalized experiences, and our partnership with Flaunt enables PepsiCo to capture first-party data at scale from key platforms like Roblox,” Kelli McCarthy, global director of web3 next gen DTC for PepsiCo, said in a news release. “This is critical to unlocking the insights necessary to fuel true personalization, which is what every major brand needs to drive continued loyalty.”
Flaunt currently has five employees, though the startup did not state whether any new jobs would be added with the funding round.