gBETA launches digital marketing program for small businesses
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Wisconsin-based venture firm and startup accelerator is launching a new program that will leverage online marketing tools to support growth in direct-to-consumer businesses throughout Indiana. gener8tor says the first cohort of the gBETA Digital Marketing for Small Businesses program includes 10 businesses that will take part in a virtual showcase at the end of the month.
The 10 businesses represent a variety of products and services from nine different cities throughout the Hoosier State.
The businesses are listed below:
- Drift – Drift produces sustainable household cleaners that help consumers lower their carbon footprint and promote a healthy home environment. Drift has expanded to four retail locations and has partnered with several local businesses throughout central Indiana.
- Panthera Candleworks – The company manufactures eco-friendly and sustainable alternatives to the home fragrance industry, including a biodegradable bamboo candle, clean burning waxes and fragrances, and wooden wicks. Panthera has sold about 1,900 units locally and online and is in the process of opening its first build-your-own candle bar location in Columbus, Indiana.
- Cute as a Cupcake – The business specializes in handcrafted cupcakes made in-store or on the go. Cute as a Cupcake has been in operation for seven years as a Minority/Women-owned Business Enterprise with a nonprofit division, Cutie Cares, focused on food insecurities and community wellness.
- Unabiker Dirt Bike Armor – The company makes protective accessories for off-road motorcycles used in extreme environments. Unabiker has made and sold more than $3.5 million worth of products to customers on six continents.
- Urban Ktchn – The fast-casual restaurant and social space serves the southeast Fort Wayne community and celebrates diversity through an inviting atmosphere. Urban Ktch was awarded up to $150,000 in grants and wrap-around services through the PASE pitch competition.
- Aiming Toward College – The business instructs international students on the college admission process in the U.S., including finding the right school, navigating the admission process, finding scholarships, and adapting to a new culture.
- SPICEKICK – The company specializes in healthy, homemade meals with its gluten-free seasoning mixes, which are sold in 15 retail stores and on Amazon.
- Bri’s Dance Place – The dance business focuses on age-appropriate choreography, costumes, and music for dancers of all ages, stages, and abilities.
- Burke Metal Work – The business designs and manufactures metal Christmas ornaments and home decor. To date, Burke has manufactured and shipped more than 25,000 orders to customers in Canada and the U.S.
- Southern Girls Pop – The business specializes in fresh gourmet popcorn in more than 80 flavors.
“Ensuring customers can find your small business online is vital,” said David Watkins, IEDC vice president of small business. “In today’s digital age, building an online brand and presence is essential to keep your business competitive. We are thrilled to partner with gener8tor to create
this accelerator in support of Hoosier small businesses as they explore the digital marketing tools available to them.”
During the seven-week program, which kicked off last month, the businesses have been working with the gener8tor team to meet mentors, gain customer traction and apply digital marketing best practices to support growth.
“Bridging the gap between small businesses and high-growth startups is critical to the growth and health of the Indiana economy,” said Elise Young, gBETA Indiana director. “I’m thrilled to be a part of the Hoosier community supporting passionate small-business owners that build lasting
legacies in our state.”
The public showcase will take place September 27, highlighting each of the 10 companies. You can RSVP to attend the event by clicking here.