Downtown Indy Inc. launches marketing campaign
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Downtown Indy Inc. (DII) on Monday launched a comprehensive marketing campaign designed to address public perceptions of the “safety and vibrancy” of downtown Indianapolis. The organization says the campaign, “At the Center of It All,” will reaffirm downtown Indy’s position as a “hub for arts and culture and one-of-a-kind experiences.”
DII says the campaign will cover various promotional channels, including social media, print and outdoor signage. It will feature photography from some of the most iconic events and venues in downtown Indy, primarily targeting urban professionals, family-oriented city dwellers, and arts & culture enthusiasts.
The organization hopes people will share their downtown experiences with the hashtag #MoreThanAMileSquare.
“With Downtown’s thriving art and culture scene, world-class institutions, and more than 350 restaurants, bars, and coffee shops ripe for exploration, we’re excited to spotlight what makes our Mile Square great for all walks of life,” DII CEO Taylor Schaffer said in a news release. “This paid marketing campaign both introduces and reminds our key audiences how to enjoy weekends and weekdays in Downtown, whether you’re a family of four, a young professional new to the city, or a recent retiree. We hope this campaign helps to inspire people in Central Indiana to see themselves in Downtown and take action.”
The campaign is being implemented in partnership with the city’s Capital Improvement Board and Indy-based Well Done Marketing.