Anthem to Rebrand Corporate Name
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Indianapolis-based Anthem Inc. (NYSE: ANTM) is changing its corporate name to Elevance Health. The company says Anthem Blue Cross Blue Shield health plans’ names will not change.
The health insurance company says the rebranding better reflects its core mission to elevate health and advance healthcare. Anthem says it expects to streamline the other brands under the Elevance name.
The company says its portfolio has evolved to offer products and services beyond traditional health insurance.
“This need has driven our transformation from a health benefits organization to a lifetime, trusted health partner. Our commitment to always expect more from ourselves has led us to reimagine the way we operate and take a more holistic approach to health,” said Anthem President and Chief Executive Officer Gail Boudreaux. “As Elevance Health, we will continue to work toward a healthcare system that better serves the needs of our consumers, care providers, communities, partners, and associates.”
The name change must still be approved by the board of directors when it meets in May.