Indiana Destination Development Corporation Launches

The Indiana Destination Development Corp. launched July 1. It is described as a public-private sector corporation that replaces the Indiana Office of Tourism Development and will breathe new life into the state’s tourism attraction efforts. And while tourism will remain a focus of the new group, its mission is expanding to include telling the Indiana story. IDDC CEO Elaine Bedel shares how branding and promoting the state can translate into real economic impact.