Cummins, DAS to Sell Cummins-Branded Products
(photo courtesy: Cummins Inc.)
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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowColumbus-based Cummins Inc. (NYSE: CMI) and DAS Companies Inc. in Pennsylvania have entered into a licensing agreement to sell Cummins-branded DAS products in retail marketplaces throughout the United States and Canada. The companies expect to begin selling the products in the first quarter of 2022.
Cummins says the long-term agreement will cover many DAS products, including apparel, power equipment, communications gear, safety apparel, tools, and travel accessories.
“This is an outstanding opportunity for DAS,” said Michael Abel, president of DAS. “Especially with a trusted global brand such as Cummins. This agreement will enable even more on-the-go consumers to try our travel products and mobile electronics – products that add safety, convenience, comfort, and leisure to life on the road.”
The agreement covers both exclusive and non-exclusive categories. The companies say the DAS products in the exclusive category gives DAS exclusive rights to display the Cummins name on Cummins-branded products.
“We’re thrilled about our partnership with DAS and the opportunities it provides us to expand the brand and build brand loyalty to a larger public audience,” said Carole Casto, vice president of marketing and communications. “DAS’ unique distribution channels enable us to more easily provide customers, fans and enthusiasts across North America with access to Cummins-branded products.”
Cummins says sales channels will include ecommerce sites, many of which are affiliated with truck stops, travel centers and gas stations. Additional sales channels will include home centers, automotive retailers, U.S. Military exchanges, and other major retailers.